Turn ecommerce data into decisions that grow revenue.

Analytics, SEO and development working as one measurable growth system.

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Illustrative ecommerce viewGrowth overview

Example data

Illustrative ecommerce analytics dashboard showing revenue, conversion and channel performance

Next best actionTurn the signal into a focused improvement

Founder-led focus

Direct access, clear ownership and senior input throughout.

Data to decisions

Measurement that connects activity to commercial outcomes.

Built for ecommerce

Search, storefront and tracking expertise working together.

Continuous improvement

Test, learn and refine around the signals that matter.

One growth system

Four connected disciplines.

Ecommerce growth gets clearer when analytics, search, experience and development work from the same commercial picture.

Analytics & Insights

Clean tracking, dependable reporting and a clear view of what moves revenue.

SEO & Visibility

Technical and strategic search work that compounds product discovery.

Conversion & UX

Find journey friction and prioritise improvements around customer behaviour.

Development & Data

Fast, measurable storefront and web development with strong foundations.

How we work

From reliable signals to better decisions.

A joined-up operating rhythm that turns reliable measurement into focused improvements.

Measure

Connect the customer journey and validate the data behind your commercial decisions.

Diagnose

Find the search, experience and technical friction holding back ecommerce growth.

Build

Implement the highest-value changes with performance and measurement built in.

Improve

Review what moved, learn from real behaviour and make the next decision with confidence.

What you get

Useful outputs, not inflated promises.

Clean tracking

Events and conversions mapped across the customer journey.

Prioritised roadmap

Work ranked by commercial impact, effort and confidence.

Search visibility

Technical and content actions aligned to real demand.

Stronger releases

Development shipped with performance, SEO and QA in view.

Patrick Cunningham, founder of Metric Stack Digital

Founder-led

Work directly with Patrick

Senior thinking, without the agency layers.

Work directly with Patrick from the first conversation to the final recommendation. Strategy stays connected to implementation, with clear communication and no account handoffs.Patrick CunninghamFounder, Metric Stack Digital

Selected services

Start with the highest-leverage problem.

Explore all services

Measurement

Google Analytics

GA4 setup, audits, and reporting foundations that turn traffic into useful decisions.

SEO

Technical SEO

Find and fix the technical barriers that stop search engines and users moving through your site.

SEO

SEO Consultancy

Ongoing SEO guidance for teams that need senior input, prioritization, and momentum.

Development

E-Commerce Development

Conversion-aware e-commerce builds and improvements for stores that need reliable growth foundations.

Practical insights

Clear thinking for measurable growth.

Field notes on measurement, search, experimentation and modern content systems.

Analytics

The 7 Metrics Every Growth Team Should Track

Focus on the signals that predict growth, not vanity numbers.May 13, 2024 · 6 min read

Content

Designing a Scalable Content System in Sanity

A practical guide to content modeling, workflows, and governance.May 6, 2024 · 7 min read

CRO

A/B Testing That Actually Drives Results

How to test the right things and ship winning experiences.Apr 29, 2024 · 5 min read

Strategy call

Bring your next growth decision into focus.

Share where your store is today, what feels unclear and what you want to improve. You will get a direct view of the most useful next step.

Request a strategy call