Metric StackDigitalChoose a package

Find what is holding your ecommerce growth back. Then fix it.

Analytics says one thing. Search and conversion tell another story. We bring the full picture together, agree what matters and help you get the work shipped. You work directly with Patrick throughout.

Choose a package Explore engagement examples

See what the work looks like.

These examples show how we approach common ecommerce problems. They are not client case studies and do not make performance claims.

01

Fixing unreliable ecommerce reporting

How we would turn conflicting reports and patchy tracking into numbers a team can use.

The problem

A growing ecommerce operation has multiple channels, inconsistent events and reports that do not reconcile.

What we would do

Write a stable event plan, test the main customer journeys, document each metric and give every report an owner.

02

Helping shoppers find the right products

How we would investigate products that are hard to find in search and on the store itself.

The problem

Important products are difficult to discover through organic search and internal navigation.

What we would do

Rank the technical, category, content and internal-link changes that would make the biggest difference.

03

Finding where checkout breaks down

How we would find the point where customers struggle and choose a sensible first fix.

The problem

A store sees inconsistent checkout completion and needs to understand where and why customers stop.

What we would do

Choose one change, agree what should improve and make sure it does not create problems elsewhere.

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Why work this way

One person stays close to the problem and the work.

Analytics, SEO, customer experience and development overlap. Looking at them separately can send a team down the wrong path. We look across the whole setup, then focus on the work that will help most.

About the agency
How we can help

Get the right expertise for the problem.

Some problems sit in one area. Others cross analytics, SEO, conversion and development. We cover both.

01

Analytics & Insights

Find gaps in tracking, fix the data and make reports easier to use.

02

SEO & Visibility

Fix technical problems and help more shoppers find the right products.

03

Conversion & UX

Find where shoppers get stuck and improve the parts of the journey that need attention.

04

Development & Data

Build fast, maintainable sites and tools that can be measured properly.

How we work

A straightforward way to get from problem to delivery.

First, make sure the numbers are sound. Then find the problem, fix it and check the result.

  1. 01

    Check the numbers

    Make sure the tracking reflects what customers actually do.

  2. 02

    Find the problem

    Work out where search, the buying journey or technology is getting in the way.

  3. 03

    Fix it

    Ship the most useful change and test it properly before release.

  4. 04

    Review the result

    See what changed, note what did not and agree what comes next.

Patrick Cunningham, founder of Metric Stack Digital
Work directly with Patrick

You should not have to brief an account manager who briefs someone else.

Metric Stack Digital covers analytics, SEO, conversion and development. Patrick stays involved from the first review through delivery, so context does not get lost between meetings.

Patrick CunninghamFounder, Metric Stack DigitalMeet the agency
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Measurement Foundation · Growth Opportunity Review · Focused Build Sprint

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